Pu’er Coffee

 When Julith Café in Dubai introduced a cup of coffee priced at 3,600 dirhams, the drink—made from beans grown near Panama’s volcanoes and known for its floral and fruity notes—quickly became the talk of the high-end coffee world. More than a luxury beverage, it became a prism reflecting the deeper split within the global coffee market. At the same time, coffee futures on the Intercontinental Exchange (ICE) have been surging due to growing supply concerns. Together, these developments point to a clear reality: the global coffee market is entering an era of sharp divergence. On one side is the pursuit of extreme flavor—“liquid luxury”; on the other is the essential commodity that millions rely on—“black gold.” Both coexist in the same global marketplace yet follow dramatically different paths. 01 The Luxury Summit: A Flavor Masterpiece Born From Volcanic Soil** The story of Dubai’s sky-high coffee is, at its core, an extreme expression of scarcity and sensory experience. Its key ...

 Recently, Arabica coffee futures on the New York market hit a historic record of $4.36 per pound , with a single-day surge of nearly 4% . While the global coffee market fell into cautious observation amid skyrocketing prices, China’s market showed a striking contrast—coffee traders in Beijing, Shanghai, and Jiangsu kept purchasing large volumes of Ethiopian beans , with some popular varieties even facing shortages. This phenomenon of “buying more as prices rise” isn’t simply fueled by enthusiasm—it’s a result of intertwined factors: supply-demand dynamics, cost management, and consumer traffic . 01 Buying More Despite the Price Hike: Four Core Drivers The global price surge has done little to dampen China’s purchasing appetite, which is supported by four key forces . As of August 2025 , China had 288,000 café and beverage outlets , with freshly brewed coffee shops accounting for over 60% . In emerging first-tier cities, store counts grew 18% year-over-year , and coffee now c...

 Brazil’s spot coffee market showed strong momentum this week, supported by rising international futures prices and a stronger U.S. dollar. The growing number of sellers helped create a more active trading environment, as higher prices encouraged sales. Many producers took advantage of this favorable moment to boost cash flow and manage trade flows across the harvest season. However, sharp volatility in the futures market continues to challenge both traders and growers. Exporters are leveraging the high coffee futures prices to offer better payments to producers while reducing premiums—expanding their purchasing margins and attracting more foreign demand. In southern Minas Gerais, the price for a 60-kg bag of Good Cup Arabica rose from 2,240 to 2,340 reals. The new crop scheduled for delivery in September 2026 is now trading around 2,050 reals per bag, up more than 70 reals this week. Fine Cup Arabica also saw strong demand, averaging 2,430 reals per bag—nearly 100 reals higher th...