Pu’er Coffee

 Recently, Arabica coffee futures on the New York market hit a historic record of $4.36 per pound , with a single-day surge of nearly 4% . While the global coffee market fell into cautious observation amid skyrocketing prices, China’s market showed a striking contrast—coffee traders in Beijing, Shanghai, and Jiangsu kept purchasing large volumes of Ethiopian beans , with some popular varieties even facing shortages. This phenomenon of “buying more as prices rise” isn’t simply fueled by enthusiasm—it’s a result of intertwined factors: supply-demand dynamics, cost management, and consumer traffic . 01 Buying More Despite the Price Hike: Four Core Drivers The global price surge has done little to dampen China’s purchasing appetite, which is supported by four key forces . As of August 2025 , China had 288,000 café and beverage outlets , with freshly brewed coffee shops accounting for over 60% . In emerging first-tier cities, store counts grew 18% year-over-year , and coffee now c...

 The mood among coffee farmers in Yunnan is as bright as the local sunshine. “In the old days, when winter came, you’d see the same scene everywhere — farmers driving beat-up pickup trucks, wearing worn-out sandals. Now they show up in shiny leather shoes, driving Mercedes, BMWs, even Toyota Prados,” said a local industry executive when asked about how farmers’ incomes have changed. Located between the Tropic of Cancer and Tropic of Capricorn, the region between 25° north and south latitude is known as the world’s “coffee gold belt.” Latin America, Africa, and Asia’s best coffee-growing regions all fall within this zone. Yunnan Province is the only area in China within this golden belt, blessed with ideal growing conditions that make it one of the best places in the country to produce high-quality coffee. Among its regions, Pu’er stands out as the heart of China’s coffee production — accounting for over 60% of Yunnan’s planting area and total yield, earning it the title of “Chin...