Pu’er Coffee

 When Julith Café in Dubai introduced a cup of coffee priced at 3,600 dirhams, the drink—made from beans grown near Panama’s volcanoes and known for its floral and fruity notes—quickly became the talk of the high-end coffee world. More than a luxury beverage, it became a prism reflecting the deeper split within the global coffee market. At the same time, coffee futures on the Intercontinental Exchange (ICE) have been surging due to growing supply concerns. Together, these developments point to a clear reality: the global coffee market is entering an era of sharp divergence. On one side is the pursuit of extreme flavor—“liquid luxury”; on the other is the essential commodity that millions rely on—“black gold.” Both coexist in the same global marketplace yet follow dramatically different paths. 01 The Luxury Summit: A Flavor Masterpiece Born From Volcanic Soil** The story of Dubai’s sky-high coffee is, at its core, an extreme expression of scarcity and sensory experience. Its key ...

 As global demand for coffee continues to surge, Vietnam — the world’s largest Robusta producer — is experiencing a historic boom. The country’s coffee export revenue has reached new heights, fueled by strong international prices and robust yields across its fertile Central Highlands. Farmers are optimistic, traders are holding back stocks for better deals, and experts predict that Vietnam’s coffee prices will stay high well into the new season. Here’s a closer look at what’s driving this record-breaking growth and what it means for the global coffee market. According to data from the Vietnam Coffee and Cocoa Association (VICOFA) , Vietnam exported over 1.5 million tons of coffee during the 2024/25 season — a 6% increase compared to the previous year. Export revenue surged to an unprecedented $8.4 billion , up 60% year over year , driven by both higher coffee prices and increased production. Starting in October, Vietnam entered the 2025/26 crop year , with domestic coffee price...