Pu’er Coffee

 The 2024 Yunnan Coffee Industry Development Report (hereinafter referred to as “the Report”) was recently released, offering a comprehensive look at the strong momentum of Yunnan’s coffee sector. According to the Report, in 2024, Yunnan’s coffee planting area reached 1.1931 million mu (approximately 79,500 hectares), accounting for 97.85% of the total national planting area. The province’s total coffee output hit 150,200 tons , making up 98.65% of China’s total production, while its total agricultural output value reached 4.872 billion yuan , representing 98.61% of the national figure. With these overwhelming numbers, Yunnan has firmly established itself as China’s leading coffee-producing region , and the full-scale development of the “Yun Coffee” industrial chain is accelerating the creation of a distinct “Chinese coffee flavor.” A Coffee Landscape Defined by Altitude and Diversity Yunnan remains the largest coffee cultivation region in China, with plantations mainly di...

 In recent years, China has emerged as one of the world’s most important coffee-consuming and producing nations. Thanks to its exceptional natural conditions, strong industrial foundation, and robust research capabilities, Yunnan’s Dehong Prefecture has become one of the first coffee-growing regions in China. Known internationally for its “Dehong Coffee,” the region’s plantations are now full of ripe red cherries as the harvest season arrives once again. In Nongxian Village of Ruili—where small coffee beans were first introduced in 1893, marking the start of China’s century-long coffee history—a remarkable transformation is underway: from “the hometown of Chinese coffee” to a “genetic resource treasure trove.” 01 Fifteen Years of Scientific Perseverance: Building China’s Coffee “Chip Factory” As one of the earliest regions in Yunnan to cultivate coffee, Dehong’s coffee industry has a deep and rich legacy. The crop was first introduced in 1893 and began industrial development in...

 Since 2025, the international coffee market has continued to operate at historically high levels. In 2024, Arabica coffee futures repeatedly broke record highs, and the resulting price volatility rippled through the entire supply chain. Domestic small and medium-sized roasters faced increasing cost pressure, while several retail brands began adjusting prices in the end market. Against this backdrop, the light-asset model that relies solely on external procurement has become increasingly unsustainable. For leading Chinese coffee brands, early investments in vertically integrated supply chains have proven essential—“building factories and securing the source” has become the core defense against market fluctuations. 01. Leading Brands Double Down on Deep Supply Chain Integration Luckin Coffee began its “new coffee infrastructure” initiative in 2021 and has since completed a comprehensive network: a coffee cherry processing plant in Baoshan, Yunnan, and two major roasting bases in ...