Pu’er Coffee

 Every time I go to a coffee expo, it feels like I need to come away with something for it to feel worthwhile. For me, the biggest value of these events is that they offer a concentrated window into brands and products that are new, distinctive, and sometimes even pleasantly surprising. What I’m sharing this time is another discovery from late November last year at the Shanghai Coffee Expo—a startup roastery from Shanghai called Stellaria . I noticed their booth the moment I walked by. The packaging was fresh and clean, and you could sense the emotional value the brand wanted to convey through subtle design details. They have a rather romantic and idealistic interpretation of their brand story: “Named after ‘celestial radiance,’ and paired with the simple ‘-ia’ suffix to enhance memorability, Stellaria captures the essence of youth and cutting-edge technological design. In Chinese, it evokes the poetic image of stars drifting quietly across the night sky, symbolizing the rich a...