The Viral Edible Coffee Cup Trend Taking Over China’s Cafés
A new “edible coffee cup” has quietly gone viral across social platforms, becoming a must-try item for young consumers. On Xiaohongshu alone, over 38,000 users have posted about it, and total views have reached nearly 10 million—and the number keeps climbing. So, what exactly is an edible coffee cup? It’s an innovative concept emerging from the specialty-coffee scene: a cookie-like cup made from oat flour and other grains, baked into shape and coated with a layer of chocolate on the inside to prevent leakage. The cup can hold coffee for more than 30 minutes, making it fully functional while also fun and delicious. With both novelty and practicality, it perfectly hits consumers’ curiosity and has sparked a trend across multiple cities in China. ACOC Specialty Coffee in Chongqing is one of the first to ride this wave, and its signature drink, the Black Sesame Vienna , has become a viral sensation. Served in a crispy oat-cookie cup and topped with fluffy black-sesame cream, the drin...