Why Coffee Roasters Are Embracing Christmas Advent Calendars
Coffee roasters are now joining the trend of launching Christmas Advent Calendars ! As December arrives, the festive atmosphere seems to settle in before the month even begins. And during this season, one type of product that nearly every consumer brand wants to capitalize on is the Advent Calendar . With luxury-brand advent calendars becoming a trend in recent years, this concept has also started gaining popularity in the coffee industry. The Advent Calendar originated in 19th-century Germany as a traditional way of counting down to Christmas, usually from December 1st to December 24th or 25th. These calendars are designed so that each day reveals a small compartment, lid, or door containing a tiny gift or surprise. I even found an early example online from 1903—a sheet featuring 24 illustrations glued together as a series—considered the first printed Advent Calendar. Today, coffee brands of all types, from specialty roasters to instant and capsule companies, are launching thei...