Pu’er Coffee

 Based on my many years of café hopping, I’ve noticed a recurring pattern: almost every time I walk into a café, the majority of customers are women. Over time, this observation seems to have formed a kind of stereotype—most people working in coffee are men, while most of the customers are women. As a female coffee consumer myself, I want to reflect from my own perspective and experiences on why cafés have become especially appealing to women today, and what kinds of coffee culture and social dynamics this phenomenon reveals. In reality, the significantly higher proportion of female customers in cafés isn’t driven by a single factor. It’s the result of a mix of cultural history, marketing strategies, and consumer psychology. When you really break it down, you start to uncover some surprisingly thought-provoking conclusions. You may even begin to understand why specialty coffee in China has evolved the way it has, and how highly concentrated audience profiles can push cafés to seek...