Global Coffee Flavors Meet Yunnan: A New Era of Coffee Industry Integration
On October 16, the air at Shanghai Cultural Square was rich with the aroma of coffee as the 2025 Global Flavor Coffee Bean Market opened. According to the 2025 China Urban Coffee Development Report , China’s coffee industry reached 313.3 billion yuan in 2024, an 18.1% increase from the previous year, with per capita consumption rising to 22.24 cups annually. Shanghai leads the nation in coffee consumption. This event, focused on coffee flavors and industry exchange, was not only a cross-continental celebration of taste but also a major opportunity for Yunnan coffee to enter the global stage. A Global Flavor Gathering: A Cross-Continental Taste Journey At the market, the bright fruity acidity of Ethiopia’s Yirgacheffe, the balanced nutty richness of Colombian beans, and the distinctive “full-bodied but not bitter, fragrant but not overpowering, with a hint of fruity acidity” profile of Yunnan Pu’er Arabica blended in the air, creating a vivid scene of global coffee industry int...